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Marketing Within Recruitment

'What separates good content from great content is a willingness to take risks and push the envelope.' - Brian Halligan, CEO & Co-founder, HubSpot

'Never had I created marketing content for a recruitment company, yet I saw myself taking the opportunity as marketing manager for one of the most unique and digitally advanced recruiters globally. It has now been 2 months since I started my journey at RedHolt.

How is it going, I hear you ask… I never knew there was such passion for marketing within the recruitment sector. Since joining, I had soon realised why the passion was there. For a recruitment company made of 5 employees, RedHolt really are head and shoulders above their competition when it comes to marketing and recruitment.

Managing partner Chris Redmond, has developed a methodology and a social presence with the team at the forefront; videos rather than text and imagery rather than articles.

What does this all mean from a marketing managers prospective? Well, from an outside view of marketing in the recruitment industry, I assumed that marketing would just be made up of job adverts and incentives. I was wrong.

The amount of structure that is put into place from a marketing perspective is astonishing. Job adverts, CV and interview tips, industry news, testimonials, motivational posts, blogs and newsletters are just a few of the marketing strategies used by RedHolt. Obviously the main objective is to generate leads however for the team, it is not only lead generation they are looking for. We look to nurture all candidates so they are ready for the next steps in their process.

I am grateful for the opportunity I have with RedHolt, It is definitely exciting to see that there are companies who are using marketing in the correct manner, as it will surely help with the growth of their business.

Be sure to follow RedHolt’s journey via our social channels to see why we have adapted the name ‘digital nomads.’'

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